Part 1: Introduction
Part 2: Forecasting Truisms
- Accuracy vs Bias
Part 3: Gather & Organize Context
- The many types of context
- How they influence the forecast
Part 4: Gather & Organize Data
- Historical data
- Financial data
Part 5: Build Baseline Forecast
- The essentials
Part 6: What-if Analysis
- Don’t let the client have their cake and eat it too
Part 7: Practical/QA
- Ask T.C. Questions
- Slack group
BECOME MORE VALUABLE
Increase your salary with these skills
Be An Asset
You want people to view you as someone with incredible digital marketing skills - these skills will set you apart.
Land Incredible Gigs
With these skills, you can demand higher salaries at better companies or you can consult for higher fees.
Build Your Brand
With these skills, you will build a brand that will increase your industry presence and catapult you into the leadership ranks.
What They Say
T.C. was a trusted advisor on strategy and tactics for our accounts. His guidance in performance marketing helped our account perform significantly better within 90 days. I would highly recommend him to anyone who is seeking to increase the productivity of their paid channels.
Anthony Blatner CMO, SpeedworkSocial.com
I worked with TC on a ppc team that was primarily focused on B2B businesses and was thoroughly impressed with his ability to think strategically; Not only on the clients needs but also internally, especially pertaining to scalability. Bringing innovative ideas to the table was definitely an appreciated strong suit.
Blake D. Smith Digital Marketing Manager
TC demystified a lot of confusing things about paid media for us. And he synthesized our ideas with his best practices to get a great Linkedin campaign up and running for us in two weeks! Plus he’s a great guy- energetic, responsive and fun to work with.