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How to Create a Social Media Content Calendar
Intro Welcome my fellow Social Media Managers or soon-to-be managers. We all know social media is hard. Especially if you are managing multiple social accounts on multiple platforms. It’s easy to feel like you are stretched thin and/or borderline burnt out between new posts, audience interactions, and content creation, but hard does not mean impossible. […]
The 10min. Solve to Getting Your Dream Job/Client
I’ve had several people contact me recently about how they can better position themselves to get hired by their dream employer, or to get new clients for their own business. In my experience, it comes down to one word: Trust. The name of the game is creating a sense of trust that will make that […]
Managing #PPC Relationships In 2023
Attention: Media Buyers (PPC people) You have to be aware of current events and how they WILL change the way you manage your #googleads or #facebookads accounts. The Big 3: These events have significantly changed both the AUCTION environment (i.e the software/UI in which you try to optimize the account in) and the RELATIONSHIP environment […]
Understanding Google Ads Bid Algorithms in 2021
In order to understand best practices media management in 2021, especially for Google Ads, it is important to understand how bidding algorithms work. This article is meant to provide a basic understanding of the concepts and entities that make Google’s bidding algorithms work. Machine learning and automated bidding is an exhaustive subject, so if you […]