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Step-by-Step Guide to Migrating to Google Analytics 4 (GA4)
Introduction Migrating to the latest version of Google Analytics, GA4, is crucial for businesses looking to leverage the advanced features and capabilities it offers. In this step-by-step guide, we will walk you through the process of migrating to GA4, ensuring a smooth transition and allowing you to benefit from the enhanced data analysis and tracking […]
Marketing Analytics Consulting 101
Introduction Marketing analytics is a crucial element for any business seeking to grow and achieve success. It involves collecting, measuring, and analyzing data to gain insights into how marketing strategies are performing. A marketing analytics consultant is a professional who specializes in helping businesses make data-driven decisions to improve their marketing efforts. In this article, […]
The 10min. Solve to Getting Your Dream Job/Client
I’ve had several people contact me recently about how they can better position themselves to get hired by their dream employer, or to get new clients for their own business. In my experience, it comes down to one word: Trust. The name of the game is creating a sense of trust that will make that […]
Managing #PPC Relationships In 2023
Attention: Media Buyers (PPC people) You have to be aware of current events and how they WILL change the way you manage your #googleads or #facebookads accounts. The Big 3: These events have significantly changed both the AUCTION environment (i.e the software/UI in which you try to optimize the account in) and the RELATIONSHIP environment […]
Understanding Google Ads Bid Algorithms in 2021
In order to understand best practices media management in 2021, especially for Google Ads, it is important to understand how bidding algorithms work. This article is meant to provide a basic understanding of the concepts and entities that make Google’s bidding algorithms work. Machine learning and automated bidding is an exhaustive subject, so if you […]