B2B Digital Advertising

Increase the ROI of your paid media, LinkedIn, and marketing analytics.



  • lexis
  • Roadie
  • igloo
  • masterb2b
  • Vergent
  • pangea
  • lexis
  • very
  • onriva
  • img


As a marketing leader, you face a variety of challenges every day - key campaigns whose performance is suffering, an overwhelmed team, or lack of resources to take your brand to the next level. You need a partner and guide, a seamless addition to your team that cares as much as you do.

We have worked with Fortune 500 brands, Unicorn tech start-ups, and founder-operated small to medium sized businesses - all in the B2B space. We leverage that experience to support your marketing department with tactical execution and strategic advice.

How we can help you:

  • Media Activation: Your media program is not performing to expectations, you are not satisfied with your current agency, or you lack in-house expertise for channel growth.
  • Marketing Analytics: You have multiple channels running but are not sure which channels are contributing to success and which ones are not. You need a source of truth, help visualizing your channel's performance, or updates made to your existing analytics setup.
  • Demand Gen Consulting: We create custom-tailored demand generation strategies to help your team build, optimize, and execute paid and organic media strategies. Engagements can include in-person workshops, video tutorials, and 1-on-1 calls.


B2B Tech Startups

We’ve been fortunate to work with some incredible B2B Tech Startups. Greenlight, Roadie, and Igloo are some of our favorites. We partnered with these companies to accelerate growth to meet investor revenue targets. Curious how we did it? Let’s talk.

The B2B tech startup world is fast-paced, nuanced, and tough. Our experience can help.


Book a call


B2B Services

B2B service firms are so busy helping their clients, they rarely have time to help themselves. We have partnered with service firms like MasterB2B, Constructur, and Factur to drive new business, activate on LinkedIn, and install new marketing analytics infrastructure.

Let us help your team accelerate revenue growth.


Training Courses


B2B SaaS

We’ve managed paid media and analytics programs for some of the biggest and best names in B2B SaaS. We are particularly proud of the work we’ve done for LexisNexis, Onriva, and GPX. Want to learn more? Let’s talk.

Book a call


Want to learn more about T.C.?

Learn more about our founder, T.C., and follow his thought leadership on digital advertising, on his LinkedIn profile.

T.C.'s LinkedIn Profile


Our Best Articles

How to Create a Social Media Content Calendar

Intro Welcome my fellow Social Media Managers or soon-to-be managers.  We all know social media is hard. Especially if you are managing multiple social accounts on multiple platforms. It’s easy to feel like you are stretched thin and/or borderline burnt out between new posts, audience interactions, and content creation, but hard does not mean impossible. […]

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Managing #PPC Relationships In 2023

Attention: Media Buyers (PPC people) You have to be aware of current events and how they WILL change the way you manage your #googleads or #facebookads accounts. The Big 3: These events have significantly changed both the AUCTION environment (i.e the software/UI in which you try to optimize the account in) and the RELATIONSHIP environment […]

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Marketing Analytics Consulting 101

Introduction Marketing analytics is a crucial element for any business seeking to grow and achieve success. It involves collecting, measuring, and analyzing data to gain insights into how marketing strategies are performing. A marketing analytics consultant is a professional who specializes in helping businesses make data-driven decisions to improve their marketing efforts. In this article, […]

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What They Say


T.C. was a trusted advisor on strategy and tactics for our accounts. His guidance in performance marketing helped our account perform significantly better within 90 days. I would highly recommend him to anyone who is seeking to increase the productivity of their paid channels.

Anthony Blatner CMO, SpeedworkSocial.com


I worked with TC on a ppc team that was primarily focused on B2B businesses and was thoroughly impressed with his ability to think strategically; Not only on the clients needs but also internally, especially pertaining to scalability. Bringing innovative ideas to the table was definitely an appreciated strong suit.

Blake D. Smith Digital Marketing Manager


TC demystified a lot of confusing things about paid media for us. And he synthesized our ideas with his best practices to get a great Linkedin campaign up and running for us in two weeks! Plus he’s a great guy- energetic, responsive and fun to work with.

Rocco Seyboth VP Marketing, LinearB